Writing for Impact

Did your cover letter and résumé capture the attention of the reader, leading to the job interview? Did you receive the raise you wanted? Was your proposal for purchasing new computer equipment accepted? When you wrote an email asking for volunteers for the office Christmas party, did you immediately receive positive responses?

In this presentation you will learn how to write quickly and easily so that you will get the results you want  - - all the time. You'll learn how to motivate your readers to act and react the way you want them to by:

• Using the "Effective Grid" and the "Fishing Model" to hook readers into the communication, feed them the lines (content), and end the communication with one of the 6 powerful "Sinkers" (closing statements).

• Learning the 12 most persuasive words in the American English language, and how and when to use them.
• Learning the 12 most demotivating words and how to avoid using them.

By following these suggestions, you should achieve the results you want through any written communication. After all, writing is easy - - you don't have to "drip" blood every time you write!

Dr. Harriet L. Franklin

Background Information

In business for over 25 years (Franklin Communications), Harriet and her team have created 26 skills-based training programs and conduct them for clients and associations throughout the U.S., including Puerto Rico and Hawaii, as well as in England, Brazil, Chile, Peru, Mexico, India and Malaysia. Besides conducting training programs for organizations, she coaches individuals, working with individuals or a team to help improve communication skills. Also, she frequently leads panel and roundtable discussions at conventions and conferences.

In addition, she and her team write manuals, handbooks, articles, reports, and proposals for varied businesses in diverse industries.

Harriet received her BA in English from Chatham College, an MA from the University of Pittsburgh, and her Ph.D. from Carnegie-Mellon University. She taught writing/communications at the University of Pittsburgh and for the past 8 years, as an Adjunct Professor, she has taught "Business Writing for International Students" at the University of Pittsburgh Katz Graduate School of Business, the MBA program.

Besides her many business articles and training publications, she has written a training/textbook for MBA students, Business Writing for International Students: Strategies, Sense, and Style; a textbook for high school students, The World of Thought and Action; and a book about Elvis Presley, Elvis: Profit of Power.