Franklin Communications

Training Programs: Participants' Reports of the Value and Results Received from the Training Programs and the Strategies They Learned


Our communications training programs are designed for a half day or one or two days; they are interactive and fun! All of them have take-home value because the skills learned can be applied immediately to individual situations. And these skills, plus additional information, are documented in comprehensive manuals that participants receive.

In follow-up studies of our skills-based communication training programs, participants reported that because of the training, they achieved the results they wanted. Below is a compilation of their responses:

  • Received the promotion I wanted
  • Received an increase in my salary
  • Made an effective presentation to the Board of Directors of my company and received the funds we needed for our department
  • Confronted my boss with tact and confidence about an issue that had been annoying me for months
  • Facilitated team meetings with more ease
  • Wrote a “winning” proposal and received the contract
  • Motivated my team members to work together more effectively to complete a project
  • Sold an expensive piece of medical equipment because of the techniques learned in writing and persuasion
  • Rejected an applicant with ease in a letter because I learned how to write a negative message in a positive way
  • Handled two difficult co-workers diplomatically and successfully
  • Wrote a creative cover letter and resumé that got me the interview…and the job!
  •  Improved my interviewing skills because of the new communication techniques I learned

Unique Strategies, Tips, and Techniques You Will Learn in the Communication Programs


To get the results you want, whether writing or speaking, you will learn how to:

  • Use the 12 most motivating and persuasive words in the American English language
  • Avoid the 12 most demotivating words in the American English language
  • Plot communications with the Effective Grid
  • Organize information with the DP System
  • Select and use one of the 10 most effective organizational strategies
  • Use the Fishing Model: hook, lines, and sinkers
  • Use a practical or powerful opening statement
  • Select and use one of 6 most effective endings
  • Use the "Enwrapturement" principle and practice
  • Write with a 4 ½” reading line
  • Write clear, concise, and coherent sentences
  • Write with the caption and playscript layout
  • Apply the psychological needs of adults
  • Identify the personality type of the receiver in the communication and adjust your style appropriately
  • Avoid using pseudo questions
  • Use paraphrasing, mirroring, and summarizing techniques
  • Focus on the WIIFM principle