“What Corporate America Can’t Build: A Sentence” is the
title of a New York Times article and many clients, recognizing these
difficulties, have hired Franklin Communications to write their important
documents rather than train their employees. Thus, Harriet and her team of
writers have written manuals and brochures using:
- Our unique DP System for organizing information
- Our Effective Grid to plot the document
- Our Fishing Model – Hook, Lines, and Sinkers
- A 4 ½” reading line
- The caption and playscript layout
- Powerful and practical openers
- One of 6 power closing statements
- One of 10 key organizing strategies
- The 12 most motivating words in the American
English language and avoiding the 12 most demotivating, negative words
- The WIIFM principle
- The Measurement Model for sentences
- Our wiping-out wordiness guidelines
